The Rest Is Money 190. Why The UK Lost Its Appetite For Risk
23 snips
Jul 16, 2025 The podcast delves into the UK's shifting attitudes towards investment and risk, questioning whether advertising can inspire more people to invest. It discusses the potential pitfalls of uniting retail and investment banking. Insights from the credit crunch reveal how it dampened the public's appetite for risk. There's an urgent call for a cultural shift toward financial responsibility and entrepreneurship, particularly among youth. The conversation also explores the complexities of consumer protection in a changing banking landscape.
AI Snips
Chapters
Transcript
Episode notes
Promoting Stock Market Investing
- The UK government plans to encourage more people to invest in stocks via adverts backed by major banks.
- A shift toward an investing culture is complex and requires effective storytelling and tangible benefits.
Sweden's Investing Culture
- Sweden's culture embraces direct share ownership, with people openly discussing investments socially.
- This cultural trait exists despite Sweden's more left-leaning political identity, unlike the UK.
Use Storytelling to Change Investing Culture
- To change the UK investing culture, storytelling must make investing relatable and tangible.
- People fear risk partly due to memories of the credit crunch and distrust banks, so messaging must address this.