
CRAFTED The Science - and Politics - of ‘Functional Beverages’ w/ Fabric founder, Tom Eddleston
Few craft categories have experienced the meteoric rise of ‘functional beverages,’ and specifically, THC-infused drinks. But despite their popularity, what goes into making these drinks remains a secret, and not all THC-beverages are created equal.
So today, Eli talks with Fabric founder, Tom Eddleston, about what goes into crafting functional beverages with real intention. From cannabinoids to flavor-profile development, this conversation demystifies a category that is shrouded in misinformation.
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TOPICS & TIMES:
An Introduction To Colorado Sober (2:17)
History of Fabric (6:43)
Definitions and Offerings (11:30)
Ingredients (24:53)
The Importance of Education First (32:02)
Mental Health Advocacy (37:48)
Mental Health & the Outdoors (42:38)
Market Viability and Restrictions (45:36)
Lobbying Efforts for Regulation (54:31)
Cultural Significance of Inebriation (58:42)
Zebra Striping (1:02:49)
Distribution (1:05:40)
Get Involved (1:10:03)
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