Ep. 34 | The Art of Storytelling in Leadership with Matt Sinclair

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Nov 18, 2025

Matt Sinclair, an acclaimed Australian software engineering leader and ex-VP at BCG Digital Ventures, delves into the power of storytelling in leadership. He emphasizes that effective leadership begins with a captivating narrative to inspire teams. The discussion highlights Elixir's advantages, like reducing bugs with immutable data and its future-proof capabilities. Matt also explores AI's role in coding productivity, sharing insights on using tools like Claude Code and the importance of intentional culture in tech teams.

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INSIGHT

Leadership Starts With Storytelling

The first job of leadership is to tell a compelling story that motivates smart people to join and stay.
After that, leaders should define what to do and then get out of the way so experts handle how to do it.

ADVICE

Choose Elixir For Fewer Decisions

Try Elixir when you want a complete, low-decision tech stack with strong developer ergonomics.
Use it if you value immutable data, concurrency, and fast developer iteration.

INSIGHT

Pure Functions Reduce Bugs

Immutable data and pure functions remove a large class of bugs and simplify testing.
These functional principles make code easier to reason about and drastically boost productivity.

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Summary

In this episode, Matt Sinclair, former partner and VP of Engineering at BCG Digital Ventures, explores the critical role of storytelling in effective leadership and shares his journey from building high-performance payment systems to coaching the next generation of engineering leaders. The conversation covers Matt's passion for Elixir as "the most future-proof and AI-aligned language," diving deep into functional programming, immutable data structures, and how modern coding assistants like Claude Code are revolutionizing developer productivity. Matt emphasizes that the first job of leadership is to tell a compelling story that inspires smart people to collaborate, while the art of good management lies in getting out of the way and letting talented engineers solve problems their own way.

Takeaways

Leadership starts with storytelling: The primary job of leadership is explaining why smart people should get out of bed and contribute to your mission, because without a good story, people will create their own narratives
Functional programming improves code quality: Immutable data structures and pure functions eliminate approximately 50% of common bugs and make code easier to test and reason about
Elixir offers comprehensive out-of-the-box solutions: Unlike other tech stacks requiring multiple tools (Kubernetes, Redis), Elixir provides a complete ecosystem that reduces decision fatigue and technical complexity
AI-assisted coding amplifies productivity: Using Claude Code with Elixir can make a single developer feel like they have a team of five engineers, especially when working with functional programming's predictable patterns
Management should focus on "what," not "how": Leaders should collaborate with their teams to determine objectives, then trust smart people to figure out implementation details on their own
Programming language choice impacts team quality: There's a strong correlation between functional programming adoption and high-quality software engineers, possibly due to the steeper learning curve and problem-solving mindset required
Developer joy matters for sustainability: Working with languages that feel elegant and "just click" reduces exhaustion and maintains long-term passion for coding throughout a career
Functional code is LLM-friendly: Pure functions with no side effects make it dramatically easier for AI coding assistants to reason about, refactor, and improve code automatically
Upfront design time pays dividends: Modern AI-assisted development enables more thorough design discussions and rubber duck debugging sessions that lead to better architecture before implementation begins
Combat surveillance capitalism through decentralization: The future of the web should return to RSS feeds, web rings, and federated networks of special interest communities rather than algorithm-driven data monopolies.

Links

Matt's Website: https://matthewsinclair.com/
Matt Sinclair on Medium: https://matthewsinclair.medium.com/
Intent: https://github.com/matthewsinclair/intent
I'm a software engineer - What next? podcast: https://whatnext.dev/
An elegant puzzle by Will Larson: https://www.goodreads.com/author/show/6872433.Will_Larson
Elixir: https://elixir-lang.org/
Laksa: https://laksa.io/

Hosts:

Bethany Janos: https://github.com/bethanyj28
Brittany Ellich: https://brittanyellich.com
Eggyhead: https://github.com/eggyhead