#83 Carolyn Tisch Blodgett, Former Head of Global Marketing at Peloton on Creating a Cult-Following

In Episode 83, futurists learn from Carolyn Tisch Blodgett, Former Head of Global Marketing at Peloton, the $40B fitness startup that revolutionized at-home exercise. Carolyn brings us back to 2016 when Peloton had almost no brand awareness and the founders were still struggling to convince the world of their vision to combine fitness hardware, software, and content into one company. She dives into the differences of her marketing roles, starting at an agency and then moving to Pepsico's Mountain Dew division before joining a small, unknown fitness upstart, and reflects on the successes in marketing Peloton, how it rode into the mainstream, and how other companies can apply those lessons. Further, she dropped some awesome career advice throughout the podcast, emphasizing the circuitousness nature of one's career and the perks of starting out at a big company.

I used an audio clip in this interview from an Superbowl ad Carolyn worked on for Mountain Dew Kickstart, and I do not own it.

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