The Free Lawyer 130. Freedom and Success: Legal Business Development as a Learned Skill
In this podcast episode, host Gary welcomes Steve Fretzin, a renowned business development expert for lawyers. They discuss the importance of lawyers developing their own book of business and personal brand. Steve explains that being a great attorney is no longer enough to attract clients and that having control and freedom over one's career is crucial for success. He shares strategies for lawyers to grow their practice, including building relationships with clients and marketing themselves through social media and public speaking. Steve emphasizes the importance of continuous learning and having a business development coach. He also addresses common objections and encourages lawyers to prioritize their own success.
Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.
Over the past 18 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
In addition to writing four books on legal marketing and business development, Steve has a highly-rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Legal Business World, Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.