The Best One Yet

☘️ “Split The G” — Guinness’ viral surge. North Korea’s Bitcoin heist. Hollywood’s conserva-pivot.

Mar 13, 2025
Discover how Guinness skyrocketed sales through a viral trend just in time for St. Patrick's Day. Delve into the audacious $1.5 billion crypto heist orchestrated by North Korea's hackers, shaking the industry. Explore Hollywood's new direction, creating content tailored for red state audiences in response to changing viewer demands. Plus, hear about the evolving landscape of cryptocurrency and its tumultuous ride following the hacks, highlighting the fragility of the market.
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ANECDOTE

Guinness's Viral Surge

  • Guinness sales are surging due to a viral drinking trend called "splitting the G."
  • This involves drinking a pint of Guinness until the foam lines up with the "G" logo on the glass.
INSIGHT

Drinktivities Drive Sales

  • Group activities, or "drinktivities," boost product popularity.
  • Guinness's "splitting the G" trend exemplifies this, driving sales significantly.
ANECDOTE

Biggest Heist in History

  • The world's second-largest crypto exchange, Bybit, suffered a $1.5 billion crypto heist.
  • North Korean hackers, allegedly the Lazarus Group, executed the biggest theft in history.
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