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Side Hustle School
Ep. 2973 - TBT: Turning Late-Night Edits into a Niche Agency
Feb 20, 2025
Explore the journey of a Toronto freelancer who transformed scattered editing gigs into a thriving niche agency for fitness creators. Learn how they identified a market opportunity and successfully implemented a subscription model. The discussion dives into refining service offerings and enhancing client relationships for steady income. Discover practical strategies for scaling operations and maintaining a casual work culture while achieving sustainable success.
07:13
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Quick takeaways
- By focusing exclusively on the niche of fitness creators, the freelancer drastically increased income stability through recurring clients and tailored services.
- Delegating workload to subcontractors not only improved service quality but also allowed for better work-life balance and agency growth.
Deep dives
Transitioning to a Niche Market
The freelancer initially engaged in diverse editing projects but realized that this scattered approach was unsustainable and draining. After identifying a gap in the market, she decided to focus exclusively on fitness creators, a niche that showed a consistent demand for professional video editing services. By reaching out to specific fitness influencers and offering a flat-rate monthly package, she quickly secured recurring clients, greatly increasing her income stability. This targeted approach not only allowed her to provide tailored services but also contributed to her overall productivity and job satisfaction.
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