Alina Benny is SEO & Content Lead at Nextiva. In this episode we’re talking about how to create content that acquires high-intent traffic that converts. Alina and the Nextiva demand gen team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. Alina breaks down all these processes and frameworks, including: - How to do keyword research - A 5-step framework for planning and outlining articles - 3 tips for better writing - Ways to avoid making your content difficult to read - A comprehensive review and editing process - How to work with freelancers effectively - How to overcome content decay Links Nextiva >> https://www.nextiva.com/ The Silent Patient by Alex Michaelides >> https://www.goodreads.com/book/show/40097951-the-silent-patient Kevin Indig's Newsletter, Tech Bound >> https://www.kevin-indig.com/tech-bound/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward