
The Growth Hub Podcast
Alina Benny - SEO & Content Lead at Nextiva - How To Acquire High-Intent Traffic That Converts
Jul 5, 2020
45:16
Alina Benny is SEO & Content Lead at Nextiva. In this episode we’re talking about how to create content that acquires high-intent traffic that converts.
Alina and the Nextiva demand gen team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. Alina breaks down all these processes and frameworks, including:
- How to do keyword research
- A 5-step framework for planning and outlining articles
- 3 tips for better writing
- Ways to avoid making your content difficult to read
- A comprehensive review and editing process
- How to work with freelancers effectively
- How to overcome content decay
Links
Nextiva >> https://www.nextiva.com/
The Silent Patient by Alex Michaelides >> https://www.goodreads.com/book/show/40097951-the-silent-patient
Kevin Indig's Newsletter, Tech Bound >> https://www.kevin-indig.com/tech-bound/
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Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
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