

How Duly is shaking up the Indian sexual wellness market
Jan 3, 2024
In a thought-provoking discussion, Shruti Dwivedi, Co-founder and CEO of Duly, a health-tech startup aimed at personalizing contraception for young women in India, shares insights on the dire state of sexual wellness in the country. She highlights the striking gap in sexual education, with less than 15% access among youth. Dwivedi also addresses the cultural stigmas surrounding contraception and unveils Duly’s innovative platform designed to empower women and enhance accessibility, navigating the challenges of a traditional society.
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Contraception Awareness vs. Knowledge
- Though Indian youth have high awareness of contraception due to online resources, they lack knowledge about suitable methods.
- Duly aims to bridge this gap by offering personalized guidance and convenient access to contraception.
Low Condom Usage and Stigma
- Despite high awareness, condom usage among young Indian men is below 17%, reflecting societal views on contraceptive responsibility.
- This highlights the stigma surrounding contraception, particularly for young, unmarried women.
Bridging the Gap: Awareness to Use
- Duly provides a holistic platform addressing various needs related to contraception, from education to discreet delivery.
- This approach aims to bridge the gap between awareness and actual use by offering comprehensive support.