Under the Radar 284: Pillar I: Acquisition
7 snips
Jan 4, 2024 The hosts discuss the importance of business strategy in app development. Finding a market and effective customer acquisition methods are key. They explore the effectiveness of press promotion, word of mouth, and paid advertising. Publication alone isn't enough to acquire sales, other mechanisms are also important.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Importance of Business in App Development
02:50 • 6min
The Importance of Finding a Market and the Role of Acquisition
08:55 • 4min
Different Methods of Customer Acquisition and Their Effectiveness
12:38 • 5min
Effectiveness of Publication for Acquiring Sales
17:35 • 12min