The Coffee Podcast
E151 | Coffee Science: Research
Nov 23, 2020
Join Dr. Jennifer Ferreira, a geographer and social scientist focused on coffee sustainability, and Dr. Jonathan Morris, a coffee historian renowned for his global coffee history research. They dive into the methodologies shaping coffee research, from social sciences to biological insights. The duo discusses the evolution of coffee shops and the complexities of sustainability within the coffee supply chain. Additionally, they highlight the importance of understanding historical contexts in coffee's rich heritage and the significant role of espresso machines in shaping coffee culture.
01:05:33
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Quick takeaways
- Research reveals that coffee shops function as vital social hubs, enhancing community interaction and development beyond mere consumption.
- Flexible research methodologies in social sciences allow for the investigation of complex consumer behaviors influenced by external factors like the pandemic.
Deep dives
The Role of Research in Understanding Coffee Culture
Research plays a crucial role in uncovering the various functions of coffee shops within communities. It highlights how these establishments can serve not just as places for consumption, but also as social hubs that foster interaction and community development. This multifaceted approach can reveal insights into consumer behaviors and preferences, particularly as the coffee shop industry expands globally. Understanding these dynamics informs better practices within the cafe sector, ultimately enhancing its cultural significance.
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