Good Revenue 20 | 🚨 “Stop Chasing Low-Hanging Fruit” — Hard Truths from a Google + YouTube Product Exec 🧠with Baljeet Singh (Youtube, Google, Twitter)
Baljeet Singh, a product executive with experience at Google (2x), (real) Twitter, YouTube, Invoy, and Livongo, has led product strategy, monetization, roadmap definition, and organizational design for both consumers and enterprises.
In this episode of Good Revenue, host Neeta Bidwai and Baljeet cover:
- Why stage and context are crucial in product development - what works in one company may not work in another.
- How to develop effective monetization strategies, business models, and product values with real-world examples.
- Achieving and maintaining product market fit (non-linear acceleration in metrics over a period of time), especially in different industries, requires aligned incentives, early conversations about monetization, and good checkpoints like YouTube and Google Maps enterprise.
- Why calculated risks and North Star metrics are essential for achieving product success, and why those metrics should evolve over time.
- Why you can’t just build a product and expect it to sell itself, and why you need to tackle product and its go-to-market concurrently.
- The difference between a nice-to-have and a must-have can be small. Honesty with yourself about this lies in customer validation.
- Why great product leaders separate passion from attachment.
- Frameworks for prioritization, avoiding low-hanging fruit, and the evolving dynamic between founders and product leaders.
- Actionable advice for founders and executives aiming to build successful, scalable products.
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Where to find Baljeet:
https://www.linkedin.com/in/baljeet-01-singh/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
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Referenced:
Big Rocks framework based on the work of Steven Covey: https://www.franklincovey.com/courses/the-5-choices/choice-3/
North Star metrics: https://www.reforge.com/blog/north-star-metrics
Youtube: https://www.youtube.com/
Google maps: https://www.google.com/maps
Techquity: https://www.techquity.ai/
Invoy: https://www.invoy.com/
Livongo: https://www.livongo.com/
Niantic: https://nianticlabs.com/
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