Piersten Gaines is Disrupting the Beauty Industry for the BIPOC Community

Today's guest is Piersten Gaines, the founder and CEO of Pressed Roots, a silk blowout bar that provides a first-of-its-kind luxury experience for highly textured hair. After graduating from Columbia University and Harvard Business School, Piersten set out to transform the haircare industry. Her brand speaks directly to the BIPOC women, providing a salon that not only saves them time and energy, but that also specializes in their texture and celebrates their individuality. After launching pop-up salons in major cities all over the country, Piersten opened Pressed Roots' flagship location in Dallas in March of 2020 right before the pandemic hit. Despite this massive challenge, her flagship still proved to be a success and her hair salons sparked a movement–quality hair care that is accessible to all women. In this episode of WorkParty Jaclyn sits down with Piersten Gaines, the founder and CEO of Pressed Roots to talk about how she built her business and trademarked the proprietary Pressed Roots method, how to inform investors when they are not aware of the problem you are trying to fix, and how she is empowering female entrepreneurs one salon visit at a time, and even starting within her team of highly skilled stylists.

 

This week's episode is sponsored by:

Nuuly • Nuuly is already a great value at just $88 a month for any six styles, but right now you can get $10 off your first month off Nuuly when you sign up with code PARTY10.

Gusto • Join the more than 200K new and growing businesses that are using Gusto to build a great workplace for their employees. Right now, Gusto is offering our listeners 3 months FREE at gusto.com/party. Get easy payroll, benefits, HR, and a happier team.

 

Resources:

• To join the WorkParty click HERE
• To connect with Piersten Gaines click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To follow along with Pressed Roots click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

Produced by Dear Media