
PR Explored: The Podcast for Public Relations and Communications Pros How Public Speaking Can Boost Your PR Efforts
Public speaking is a powerful way for thought leaders to stand out from the crowd.
How can PR pros and communicators leverage speaking opportunities to help clients get more visibility for themselves and their brands? In this episode of PR Explored I talked with guest Tricia Richards-Service, founder of I Need a Speaker, which helps organizations and event planners find the right speaker for their events.
Overview:
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, welcomes Tricia Richard Service, founder of I Need a Speaker, to discuss how public speaking can enhance public relations efforts.
The conversation delves into the creation and benefits of I Need a Speaker, guidelines for effective public speaking, and how organizations can strategically utilize speakers to boost their PR programs.
Tricia offers practical tips for potential speakers, including the importance of practice, clear messaging, and working closely with communications teams. The episode also covers advice for organizations seeking speakers and the value of compensating speakers appropriately.
00:00 Introduction and Guest Welcome
00:31 The Birth of ‘I Need a Speaker’
01:16 How ‘I Need a Speaker’ Works
02:19 The Value of Diverse Speakers
04:12 Public Speaking and PR Programs
07:06 Maximizing Speaking Opportunities
11:37 Choosing the Right Events
23:32 The Importance of Practice and Feedback
29:05 Overcoming Public Speaking Anxiety
29:49 The Importance of Preparation
30:12 Avoiding Off-the-Cuff Remarks
33:22 Handling Media Interviews
36:13 Engaging with Your Comms Team
40:05 Advice for Event Planners
46:11 Speaker Compensation and Expectations
49:46 Final Thoughts and Resources
Show notes:
I Need a Speaker: https://www.ineedaspeaker.com/
Tricia Richard-Service on LinkedIn: https://www.linkedin.com/in/triciarichardsservicephd/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book - B2B PR That Gets Results - is available now
Book a no-obligation call to talk about your needs here.
About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
