Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.

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Episode Summary

Ready to supercharge your recruitment marketing? This episode of InSights, presented by Haley Marketing, promises to equip you with successful strategies from Matt Lozar, Director of Recruitment Marketing, and Brad Bialy, Director of Digital Marketing.

Success in recruitment marketing can often seem elusive. But what if we told you that progress isn’t always a straight line? Matt and Brad dive deep into the complexities of recruitment marketing, emphasizing the importance of having the right mindset and setting clear goals. They explore the power of celebrating small victories, the data points to pay attention to, and effective strategies to course-correct when things don't go as planned. They also discuss arguably one of the most important aspects of recruitment marketing - the cost - and how conversion rate data can be a game-changer in your strategy.

As the conversation on this episode of InSights evolves, they discuss maximizing recruitment marketing in the face of increasing job applications. They shed light on the importance of database management and the challenge of vetting candidates. Are you making the most of your referral programs? They share insights on this too!

Matt and Brad underscore the value of a strong employment brand in successful job placements. Let's not forget the competitive nature of the job market - they offer strategies to stay ahead and emphasize the importance of measuring and tracking progress in recruitment marketing.

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EPISODE 123 SEGMENTS:

(0:00:01) - Welcome to InSights
Matt and Brad discuss successful recruitment and digital marketing strategies, side hustles from eBay and Pokemon, measuring success in your business, and the upcoming Colorado Staffing Association Annual Conference.

(0:4:08) - How Do You Know if Your Marketing Is Working?
Matt and Brad discuss recruitment marketing mindset, goals, progress, data, costs, and conversion rate.

(0:15:20) - Recruitment Marketing: Applications Are Up and So Is Cost per Application
What is Matt Lozar seeing throughout the staffing industry? How can you properly screen candidates, establish referral programs and improve your employment branding to maximize job applications?

(0:23:45) - Smart Ideas Summit 3

7 Hour. 14 Speed Talks. Once again, Haley Marketing is bringing you more ideas… from top thought leaders throughout the staffing industry… to help you succeed in 2023 and beyond. (Save Your Seat)

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Hosts

Brad Bialy
(LinkedIn / Twitter)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.

As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Matt Lozar

(LinkedIn / Twitter / Bio)

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.

As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.

Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.

Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

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