In this week’s episode of the SIMPLE brand podcast, I talk with Michael Hinshaw.

Michael’s the founder and president of customer experience consultancy McorpCX where they help brands make customer experience easier for their leadership, their people, and their customers. He’s recognized on over a dozen "Top Global CX Influencers" lists.

And Michael’s the co-author of two best-selling books including his latest - Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It.

Here’s what we discuss:

Who really defines your customer experience
It takes more than surveys to understand your customers
How to align silos in your organization
Non-customer facing teams still impact the customer experience
How your culture drives your customer experience approach

RESOURCES FROM THIS EPISODE:

Align All of Your Teams Into a Customer-centric Organization - Michael Hinshaw