38. Copy Tweaks You Can Make To Dramatically Increase Your Opt-In Conversion Rate

Julie Boswell learned copywriting and direct response marketing from industry experts, and has since become an authority herself. In this episode, we discuss the importance of the sales letter, and the longevity of long form sales! Don’t underestimate what long form sales letters can do for you, no matter what your business is. Julie also offers a few really valuable tips on dual readership paths to ensure that your sales letters accommodate skimmers as well as thorough readers–you’ll capture far more conversions when you cater to both.