Fintech Thought Leaders Transforming payroll and HR in Latin America: A conversation with Worky CEO Maya Dadoo
Oct 11, 2023
Maya Dadoo, CEO of Worky, is transforming payroll and HR in Latin America with her innovative startup that ensures compliance and benefits optimization. She shares her journey from corporate giants to entrepreneurship, driven by a passion for solving messy payroll issues. Dadoo discusses pivoting in response to Mexico's regulations, developing a unique payroll engine, and the lessons learned from scaling her service. She also reveals ambitious plans to expand into employee benefits, making Worky a key player in embedded fintech.
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Payroll Errors Drive Big Costs
- Mexico's HR and payroll landscape is highly error-prone, causing massive fines and churn.
- Fixing payroll compliance and attendance can materially reduce fines and stabilize headcount costs.
Raised In The Business Seat
- Maya grew up riding with her father across bakery franchises and later saw him build a boutique investment bank.
- Those experiences showed her both the grind of operations and the freedom of entrepreneurship.
Bank Startup That Never Launched
- Maya moved from investment banking to BCG to Citi and built a small startup inside the bank to digitize pensioners' proof-of-life.
- That project taught her how bureaucracy can stall product launches inside large institutions.