

You can't kill a dead elephant. BTR, not BTS, And NIVA and Live Nation agree on one thing.
Jul 10, 2025
Dive into the return of Hipgnosis founder Merck Mercuriadis as he plots an ambitious new venture! Discover the legal dramas and marketing maneuvers that are shaping the landscape for artists, including Big Time Rush's exciting reunion. The conversation highlights the pressing challenges in the ticketing market and features insights on navigating these complexities. Get a taste of the vibrant live music scene in major cities, while also uncovering the unsung heroes powering the industry behind the scenes!
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Merck Mercuriadis' New Venture
- Merck Mercuriadis is launching a new venture aiming to rally top artists and managers for fairer payout structures.
- This initiative echoes earlier efforts like Maverick, highlighting ongoing challenges in artist collaboration and catalog markets.
Ascend Music Launch Story
- Joel Klaiman and Scott Borchetta teamed up to launch Ascend Music under Big Machine.
- Both bring impressive past successes with artists like Taylor Swift and John Legend, showcasing strong promotion skills.
Big Time Rush Reunion Dispute
- Big Time Rush is launching a reunion tour after disentangling from their original deal.
- Scott Fellows, the showrunner who created BTR, is suing Sony for his share, illustrating common disputes in music rights.