Exploring the phenomenon of Hollywood trailers hiding the musical element in movies. Discussing trailers for Mean Girls, Wonka, and The Color Purple. Trailers for these films failed to mention they were musicals. Examining the decline of movie musicals in recent years. Exploring 'Hairspray' as a musical that breaks stereotypes.
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Quick takeaways
Studios hide the fact that certain movies are musicals to attract a wider audience and avoid turning off potential viewers who dislike the genre.
The diminishing connection between musicals and popular culture, negative perceptions linked to gender divisions, and unfamiliarity with the genre contribute to a dislike or disinterest in musicals.
Deep dives
Hollywood's Hidden Musical Trend
Hollywood is hiding its musicals, omitting any mention of music in the trailers for films like Wonka, Mean Girls, and The Color Purple. This tactic aims to avoid turning off potential viewers who are not fans of musicals. However, this strategy has caused confusion and disappointment among some viewers who were unaware that these movies were actually musicals. This trend can be attributed to the recent decline in the success and popularity of movie musicals, despite previous hits like La La Land and The Greatest Showman. Studios may be hesitating to greenlight future movie musicals due to this lack of audience interest.
Trailers and Marketing Strategies
The decision to hide the musical aspect in trailers is driven by the goal of attracting as many viewers as possible. Studios have found that explicit musical advertising can repel potential audiences, whereas omitting this information may pique their curiosity. Trailers nowadays focus more on narrating the plot rather than highlighting a particular genre or musical elements. This approach may stem from the assumption that audiences are unfamiliar with or less inclined to watch musicals. As a result, studios rely on other means, such as word of mouth or specific theater screenings, to inform musical enthusiasts about the presence of music in certain films.
Audience Perceptions and Societal Factors
There are various reasons why some audiences may have a dislike or disinterest in musicals. One factor could be the diminishing connection between musicals and popular culture, particularly in terms of current music trends. In the past, musicals were closely associated with hit songs, big bands, and popular dances. However, this connection has weakened over time. Negative perceptions of musicals could also be linked to gender divisions, with some associating musicals with a queer following. Furthermore, unfamiliarity with the genre or a resistance to the break in narrative illusionism when characters burst into song could contribute to a dislike for musicals. However, it is important to note that not everyone who claims to hate musicals may actually dislike them; they may simply have limited exposure or preconceived notions about the genre.
The studios promoting Mean Girls, Wonka, and The Color Purple are hiding something from you. The Ringer’s Ben Lindbergh explains why.
This episode was produced by Hady Mawajdeh, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Rob Byers with original music by Noam Hassenfeld, and hosted by Sean Rameswaram.