BBFC Podcast episode 116 - Our new Classification Guidelines. Shaped by you.
May 1, 2024
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Chris and Wallis from the Compliance team share insights from their groundbreaking research that influenced new classification guidelines. They discuss how over 12,000 participants shaped understanding of violence, sex, drugs, and language in film. The duo explores innovative methods for engaging young audiences and the evolving landscape of content standards. They highlight specific films like 'Megan' and the Bob Marley biopic, showcasing how audience perceptions can directly impact classification choices and reflect contemporary public attitudes.
The new classification guidelines are shaped by extensive research involving over 12,000 participants, ensuring alignment with contemporary societal views on content standards.
Key findings reveal strong public trust in content ratings, with a notable demand for stricter guidelines regarding violence and sensitive themes, reflecting community expectations.
Deep dives
Introduction of New Classification Guidelines
The recent update introduces new classification guidelines that reflect changing public opinions regarding content standards. After speaking with over 12,000 participants, the organization aims to align their classifications with contemporary societal views. This research, which is conducted every four to five years, demonstrates the organization's commitment to staying relevant and ensuring they represent the collective voice of the UK audience. The introduction of these updated guidelines marks a significant step in acknowledging the evolving nature of societal standards in media consumption.
Diverse Research Methodologies
To gather comprehensive insights, a variety of research methodologies were employed, including focus groups, cinema screenings, and online communities. Focus groups consisted of diverse demographics, including teens, parents, and educators, facilitating in-depth discussions on multimedia content. The organization also conducted cinema screenings of popular films, providing real-time audience reactions in a realistic viewing environment. Additionally, the use of online platforms allowed for sensitive topics to be addressed in a safe space, encouraging candid feedback while capturing a wide range of audience opinions.
Findings and Implications for Future Classifications
Key findings indicated a significant public trust in content age ratings, with 97% of participants recognizing their value. Notably, there was a consensus for retaining stricter classifications, particularly regarding violence and certain sensitive themes, emphasizing the public's preference to err on the side of caution. Furthermore, the research identified shifts in how drugs, sex, and violent content should be categorized, with a more relaxed stance on some drug portrayals due to their contextual significance in films. This feedback will directly influence future classifications, ensuring they are reflective of community standards and expectations.
Hear directly from two members of our Compliance team, Chris and Wallis, as they chat about how we undertook our biggest research project to date.
In this special episode, the pair dive into how our research findings have directly shaped our new guidelines, with key discussion areas including violence, sex, drugs, and language, alongside an overview of what these changes mean for the future of content classification and UK audiences.
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