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BBFC Podcast

BBFC Podcast episode 116 - Our new Classification Guidelines. Shaped by you.

May 1, 2024
Chris and Wallis from the Compliance team share insights from their groundbreaking research that influenced new classification guidelines. They discuss how over 12,000 participants shaped understanding of violence, sex, drugs, and language in film. The duo explores innovative methods for engaging young audiences and the evolving landscape of content standards. They highlight specific films like 'Megan' and the Bob Marley biopic, showcasing how audience perceptions can directly impact classification choices and reflect contemporary public attitudes.
24:30

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The new classification guidelines are shaped by extensive research involving over 12,000 participants, ensuring alignment with contemporary societal views on content standards.
  • Key findings reveal strong public trust in content ratings, with a notable demand for stricter guidelines regarding violence and sensitive themes, reflecting community expectations.

Deep dives

Introduction of New Classification Guidelines

The recent update introduces new classification guidelines that reflect changing public opinions regarding content standards. After speaking with over 12,000 participants, the organization aims to align their classifications with contemporary societal views. This research, which is conducted every four to five years, demonstrates the organization's commitment to staying relevant and ensuring they represent the collective voice of the UK audience. The introduction of these updated guidelines marks a significant step in acknowledging the evolving nature of societal standards in media consumption.

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