The Pen Addict

478: 27% More Color Density

Sep 8, 2021
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INSIGHT

Small Maker Communication vs Big-Company Fixes

  • Small makers provide faster, more personal communication than larger companies, but big companies can invest more to resolve issues.
  • Yovo chose to replace housings en masse to fix their defect, showing a heavy but definitive corrective path.
ANECDOTE

Pokémon Pen Looks Great Until You Flip It

  • Brad unboxed a Pokémon-branded Pentel pen and loved the colors until he flipped it and saw a giant barcode printed where he'd hold it.
  • He suspects the wrap was approved as an image but failed when placed around the clip, making the pen look 'backwards' in use.
INSIGHT

High-Pigment Gel Ink Can Hurt Performance

  • Ink manufacturers market 'higher color density' variants but changing formulations can worsen performance.
  • Brad found Zebra and Uni 'high pigment' gel inks feel and behave worse than their standard gels.
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