Stratechery Non-Fungible Taylor Swift
Apr 12, 2021
Dive into the complexities of music distribution and artistry, centered around Taylor Swift's battles with Big Machine Records. Explore how artists like her redefine ownership rights and the value of digital art through NFTs. Discover the shifting power dynamics in the music industry, emphasizing the importance of building loyal fan bases over traditional production. This conversation highlights the evolving relationships between creators and audiences in a digital world.
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Swift's Initial Stance on Music Value
- In 2014, Taylor Swift argued against free music, emphasizing the value of an artist's work.
- She believed albums held inherent worth based on the effort and emotion invested.
Patel's Counterargument
- Neelay Patel countered Swift's argument, claiming digital music has no scarcity due to the internet.
- This abundance, he argued, makes Swift's value proposition flawed.
1989's Success
- Taylor Swift's 2014 album 1989 initially outsold projections by not launching on Spotify.
- This contradicted Patel's scarcity argument, proving fans would pay for music they valued.