Deconstructor of Fun Game Analytics 01 - Building
Nov 17, 2025
In this insightful discussion, Alison Biles, COO at Game Analytics and seasoned game analyst, shares her expertise on the evolving role of analytics in game development. She explores how data maturity hinges on building infrastructures aligned with decision-making. Alison emphasizes avoiding analysis paralysis by focusing on crucial metrics and highlights the balance between data-led and intuition-led choices. She also discusses AI's supportive role in analytics and urges developers to leverage third-party tools early for efficiency.
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Maturity Vs. Sophistication
- Data maturity is about infrastructure while sophistication is about using data proactively.
- Both matter early: build the stack and plan how you'll use it for decisions.
Small Teams Can Be Sophisticated
- Alison notes that sophistication in using data can appear at any studio size, even very small teams.
- She says many small teams integrate analytics deeply despite limited resources.
Track Signals Not Just KPIs
- Track high-level engagement and monetization plus gameplay signals that explain retention.
- Use feature-level engagement metrics to find core features and focus development there.