COVID-19 vs. The Great Recession: Assessing The Retail Impact

Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing for the Wharton School at the University of Pennsylvania. Over the course of her career, Barbara has kept a close watch on the evolution of retail and key economic and social trends that are impacting it. In recent weeks, she has assessed the impact of COVID-19 in an effort to determine its impact in comparison to the Great Recession and the latest Retail Apocalypse. During this episode, Barbara and host Alicia Esposito dig into the macro and micro trends, including:

• The acceleration of disruption;
• The tension among department store retailers;
• The future of luxury; and
• Accelerated adoption of sustainability strategies.

RELATED LINKS

• Learn more about Barbara Kahn
• Read the article, From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail