How Generative AI and Web3 are Shaping the Future of 3D Content, with Matera Protocol
May 20, 2024
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Samuel Huber, CEO at Matera Protocol, discusses pivoting towards the metaverse, leveraging AI for 3D content creation, IP monetization in virtual contexts, and rewarding creators on social networks. He shares insights on mobile gaming challenges, building digital twins for infrastructure projects, and the potential for faster content creation.
Leveraging AI for faster 3D content creation in the Metaverse industry.
Monetizing gaming through in-game product placements to enhance user experience and adapt to market demands.
Deep dives
Evolution of the Metaverse in B2B Context and MENA Region
The podcast highlights the evolution of the Metaverse in the B2B context, particularly in regions like UAE and Saudi Arabia in the MENA region, with significant public works projects happening. It discusses the convergence of generative AI tooling with 3D content and tokenization, emphasizing the role of Blockchains. The narrative explores the latest initiative in social-fi, focusing on incentive mechanisms and tokenization in web3 narratives. The conversation with Samuel Huber delves into the relevance of the Metaverse in the B2B context and the advancements in creating immersive experiences.
Journey from Game Development to Monetization Solutions
Samuel Huber recounts his journey from game development to creating monetization solutions in the gaming industry. He discusses the challenges faced in monetizing games through advertising and the decision to move towards in-game product placement for better user experience. The conversation highlights the transition from a gaming monetization company to focusing on building a metaverse company that produces original content, aligning with changing client demands and market trends.
Creation of Matera and its Role in Web3 Creator Economy
The episode introduces Matera as a platform aimed at rewarding creators within the web3 creator economy. It discusses Matera's foundation, separate from Landvold, focusing on incentivizing creators through engagement on social media platforms. The conversation highlights Matera's plan to connect creators to DeFi ecosystems, using generative AI and NFT tokenization to reward and empower creators across various digital platforms.
Addressing the Challenge of Empty Worlds in the Metaverse
The podcast delves into the challenge of engaging audiences in the metaverse, particularly in white label worlds. It emphasizes the importance of integrating experiences within existing websites to leverage existing traffic and incentivize user engagement. The discussion revolves around strategies to create compelling reasons for users to explore 3D experiences and the role of game design in driving user participation and retention.
In this episode of the Metaverse Podcast, our host Jamie Burke welcomes Samuel Huber, Founder & CEO at Matera Protocol and Landvault.
With over a decade of experience building virtual worlds and digital experiences, Samuel has built pioneering companies in the metaverse space based in Dubai.
If you're interested in any of these topics, tune in!
Mobile gaming challenges: inefficient advertising monetization
Pivoting company strategy to align with metaverse opportunities
Building digital twins for GCC infrastructure project
Leveraging AI for faster 3D content creation
Potential for IP monetization in virtual contexts
Rewarding creators on social networks
If you're a founder building the Open Metaverse, apply to one of our active Base Camp accelerator programs.
#metaverse #generativeAI
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Whether you’re a founder, investor, developer, or just have an interest in the future of the Open Metaverse, we invite you to hear from the people supporting its growth.
Outlier Ventures is the Open Metaverse accelerator, helping over 100 Web3 startups a year. You can apply for startup funding here - https://ov.click/pddsbcq122