Philipp Humm is a storytelling coach who teaches how to apply the fundamentals of storytelling to sales, marketing, management and connecting with your business audience.

Philipp on LinkedIn or learn more from his website, power-of-storytelling.com

Key points include:

03:41: Why storytelling matters to consultants
06:03: What makes a compelling story
07:24: Six elements of story
13:33: Who approaches Andrew and how he helps them
15:27: Situations where storytelling can help
16:59: Tips on creating, preparing, and practicing storytelling

354. Philipp Humm on Ethos. Pathos. Logos. The foundations of a good story