Josh Forte - Personalization and its value in customer experience

Josh Forte is an e-commerce and digital marketing professional and Online Channel Manager at Comporium, a communications and home security company from South Carolina, US.

In this episode, we talk about personalization and how it factors into customer experience and digital experience in general. Josh and Tim discuss examples of personalization done right, compare different software for personalizing online experiences and go over the challenges posed to personalization by recent updates to online privacy. Finally, we discuss how the mass digitalization coupled with the explosion of e-commerce due to the pandemic has impacted the state of personalization.


Links & mentions:

• mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever
• linkedin.com/in/joshforte