200. Balancing Your Authority Marketing Campaigns, with Sharon Robustelli

Intro

Thought leadership and authority marketing are not new concepts to seasoned agency owners, but Sharon Robustelli offers exceptional insights that can help you innovate in this unique service category. During our conversation, Sharon highlights why clients value agencies who can create messaging that highlights who they are, what makes their brands different, and their specific perspectives on recent industry trends. 

 

What you will learn in this episode: 

 

• How to implement a thought leadership campaign that is scalable over time. 

• The importance of creating people-centric authority marketing campaigns that are not dependent entirely on the figure delivering the message, but instead on the audience's appetite. 

• Why you should assess the bandwidth of the client organization’s leader, then determine if they are the best person to represent the brand in your campaign.

• How to leverage all of your clients’ C-Suite leaders during thought leadership and authority marketing campaigns. 

• The value of assuring clients that your agency will bear most of the workload related to driving authority marketing campaigns, rather than the client themselves. 

 

Bio

 

Sharon Robustelli is founder and CEO of TEN3 Public Relations. She is an award-winning marketing communications specialist who has led successful programs for some of the world's leading consumer brands, organizations, and business leaders.

 

Resources:

Website: https://www.ten3pr.com/

LinkedIn Personal: https://www.linkedin.com/in/sharon-robustelli-she-her-464a3413/

LinkedIn Business: https://www.linkedin.com/company/ten3-marketing-communications/

Facebook: https://www.facebook.com/ten3pr

Twitter: https://twitter.com/ten3pr