The Hard Part with Evan McCann Steve Davis from Operto
Steve Davis is the CEO of Operto.
Operto is the world’s leading property automation and IoT operating system for vacation rentals, hotels, and serviced apartments is revolutionizing guest stays and hospitality management. Through technology that connects teams, guests, managers and smart devices; Operto addresses common friction points to provide fully seamless and personalized stays - creating greater efficiency, guest satisfaction and more revenue.
Takeaways
Marketing has evolved from a mass-market, spray-and-pray approach to a more targeted and consultative strategy, focusing on becoming a trusted advisor and thought leader.
Successful salespeople now need to adapt to longer sales cycles and the fact that buyers are more informed than ever before, requiring a consultative and value-driven approach.
Having experience as both an investor and founder can provide unique perspectives and insights that can make someone a better leader and decision-maker.
Acquisitions can be a faster and more efficient way to grow a business, but it's important to carefully consider the integration process and cultural fit.
Building a strong company culture is crucial for attracting and retaining top talent, and it requires creating an environment where people can do their best work and feel empowered.
Operto solves the problem of managing short-term rentals by providing automation and tools that streamline operations and enhance the guest experience.
Operto takes an open-source approach, working with various hardware and software platforms to provide flexibility and compatibility for their customers.
Personal growth as a CEO can be achieved through continuous learning, seeking advice from mentors and peers, and taking time for self-reflection and self-care.
Chapters
00:00 Evolution of Marketing
03:03 Consultative Sales Approach
05:37 Insights from Investor and Founder Roles
09:23 Joining Aperto as CEO
12:28 Problem Solved by Operto
17:51 Open Source Approach
19:42 Acquisitions vs. Building Internally
23:38 B2B and B2C Dynamics
26:53 Building a Strong Company Culture
30:42 Maintaining an Edge as a CEO
34:20 Favorite Books and Personal Growth
47:08 Excitement for 2024
48:43 Continuous Learning and Growth
50:45 Seeking Great People for Hyper Growth
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!