The Internal Marketing Podcast Episode #14 - Building an Employer Brand with Employee Brand Advocacy (with Nate Guggia)
The Great Resignation has shown that compensation and benefits are not the only things that people are using to evaluate which company they should work for. Quality of life and working with a company that shares their personal values have now become an important part of the 'checklist' that job hunters use in their decision-making process.
In this episode, we're flipping the marketing conversation from 'external' to 'internal' with Nate Guggia, who will break down:
- Why company leadership needs to care about their employer brand;
- Popular strategies companies are now using to build a great employer brand, through employee brand advocacy;
- How employees sharing valuable content online is an efficient and effective way to build an employer brand; and
- What companies can do to engage and empower their employees to get started.
Thank you for listening; and please consider sharing this episode with anyone who would find it valuable. The next podcast episode will be published on Friday, December 10, 2021.
ABOUT NATE GUGGIA
Nate Guggia is the co-founder of Before You Apply (beforeyouapply.com), a content platform and creative studio that specializes in helping companies give candidates an insider's look at their teams and culture. Before You Apply has special expertise creating content for highly technical audiences in extremely competitive markets that helps companies and talent teams hire fast.
You can follow Nate on LinkedIn ( https://www.linkedin.com/in/nateguggia/ )
Every year Nate talks with hundreds of marketing, people, and recruiting leaders. He uses a newsletter to distill what he's hearing. You can subscribe to his newsletter, Nate is Learning, which can accessed from https://nateislearning.beforeyouapply.com/
ABOUT WORKSHOP (Season 2 Sponsor)
Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams). Head on over to useworkshop.com
Also, If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise.
The Happy Monday Club newsletter is designed to help you create a positive, supported, impactful culture at any company size. Join over 10,000 culture-focused leaders today, and sign up at happymondayclub.com