A Candid Chat with Vanessa Joy

283 - Do you ever feel like your competition is everywhere, and you’re just another photographer fighting for attention? We’ve all been there. 

In this episode, Vanessa Joy shares how she’s built a photography business that stands out, attracts high-paying clients, and actually brings her joy. We’re diving into marketing strategies that work (without spending all day on Instagram), how to recognize and avoid problem clients, and why niching down is everything.

What to Listen For:

• Why so many photographers struggle with pricing and how to fix it
• The difference between running a business and just being a photographer
• How to handle red flag clients without feeling guilty
• The biggest marketing mistake photographers make and how to fix it
• Why Instagram is not the magic solution to getting more clients
• The importance of relationships in your marketing strategy
• The power of charitable marketing and how to make it work for you
• How to break free from the cycle of overwork and undercharging
• Why niching down is more important than ever in 2024
• How to make strategic business decisions instead of just reacting

If you’ve ever felt stuck in your photography business—whether it’s marketing struggles, pricing fears, or dealing with difficult clients—this episode is a must-listen. Vanessa and I share our biggest lessons from years in the industry, so you can stop spinning your wheels and start growing the business of your dreams. Hit play, take notes, and let’s get to work!

Important Links Mentioned in This Episode:

• Master pet photography at Hair of the Dog Academy → www.hairofthedogacademy.com
• Break free from price competition & sell with confidence → www.freedomfocusformula.com
• Book more clients with Elevate → www.freedomfocusformula.com/elevate
• Master commercial pet photography → www.hairofthedogacademy.com/commercial
• Follow Vanessa Joy on Instagram → @VanessaJoy
• Vanessa Joy's Website → https://vanessajoy.com/

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.