Consider This from NPR
The Future Of Black Owned Media
Jun 4, 2023
Byron Allen, the Founder and CEO of Allen Media Group and a staunch advocate for diversity in media ownership, discusses the stark reality of Black representation in the media. He reveals that only 4% of U.S. media is Black-owned and highlights the systemic advertising disparities that challenge profitability. Allen shares his vision for expanding his media empire while holding advertisers accountable. He also addresses the historical significance of Black-owned media and the obstacles it faces in the competitive landscape of media acquisitions.
13:53
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Quick takeaways
- Having decision-makers from the black community at the top and increasing black ownership in media is crucial for humanizing and contextualizing black life.
- Black-owned media faces challenges in securing advertising dollars from big companies, highlighting the need for economic inclusion and accountability.
Deep dives
Importance of Black Ownership in Media
The podcast explores the significance of black ownership in media and the current landscape of black celebrities getting involved in media ownership. It highlights the importance of having decision-makers from the black community at the top and how historically, black press has contributed to humanizing and contextualizing black life. The podcast also touches on the lack of diversity in media ownership, with 93% of radio and television stations still owned by white people. However, there has been a recent interest from notable African-American entrepreneurs to buy media outlets like BET, emphasizing the importance of minority ownership.
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