Consider This from NPR The Future Of Black Owned Media
Jun 4, 2023
Byron Allen, the Founder and CEO of Allen Media Group and a staunch advocate for diversity in media ownership, discusses the stark reality of Black representation in the media. He reveals that only 4% of U.S. media is Black-owned and highlights the systemic advertising disparities that challenge profitability. Allen shares his vision for expanding his media empire while holding advertisers accountable. He also addresses the historical significance of Black-owned media and the obstacles it faces in the competitive landscape of media acquisitions.
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Importance of Ownership
- Ownership in media allows decisions to be informed by community members.
- This is crucial for accurate representation.
Role of the Black Press
- Historically, Black press has been the second most important institution in Black life, after Black religious institutions.
- The Black press has played a vital role in holding power accountable and humanizing Black life.
Lawsuit Against McDonald's
- Byron Allen is using the Civil Rights Act of 1866 to sue McDonald's for racial discrimination in advertising.
- He argues that Black-owned media receives a disproportionately small share of McDonald's ad budget.