Byron Allen, the Founder and CEO of Allen Media Group and a staunch advocate for diversity in media ownership, discusses the stark reality of Black representation in the media. He reveals that only 4% of U.S. media is Black-owned and highlights the systemic advertising disparities that challenge profitability. Allen shares his vision for expanding his media empire while holding advertisers accountable. He also addresses the historical significance of Black-owned media and the obstacles it faces in the competitive landscape of media acquisitions.
Having decision-makers from the black community at the top and increasing black ownership in media is crucial for humanizing and contextualizing black life.
Black-owned media faces challenges in securing advertising dollars from big companies, highlighting the need for economic inclusion and accountability.
Deep dives
Importance of Black Ownership in Media
The podcast explores the significance of black ownership in media and the current landscape of black celebrities getting involved in media ownership. It highlights the importance of having decision-makers from the black community at the top and how historically, black press has contributed to humanizing and contextualizing black life. The podcast also touches on the lack of diversity in media ownership, with 93% of radio and television stations still owned by white people. However, there has been a recent interest from notable African-American entrepreneurs to buy media outlets like BET, emphasizing the importance of minority ownership.
Challenges in Advertising Revenue for Black-owned Media
The podcast discusses the challenges faced by black-owned media in securing advertising dollars from big advertisers. It highlights the ongoing fight by Byron Allen, founder and CEO of Allen Media Group, to hold companies like McDonald's accountable for their promises to advertise with black-owned media. Allen points out the vast difference between the billions of dollars spent by corporations like McDonald's on advertising and the relatively small fraction directed towards black-owned media platforms. The podcast also mentions Allen's $10 billion lawsuit against McDonald's, which is significant in terms of transparency and economic inclusion.
Ownership, Media Representation, and Accountability
The podcast delves into the responsibility that comes with ownership of media platforms and how it can impact representation. Byron Allen shares an anecdote where he took action to humanize a young black victim in the media coverage of his murder. He emphasizes that diverse ownership allows for different narratives and perspectives, challenging the notion of a monolithic media portrayal. He also addresses critics who question the substance behind his public expressions of interest in acquiring media companies, highlighting that competition and deals must make financial sense and that his track record speaks to his ability to achieve successful outcomes.
While it may seem like Black-focused media is at a high these days, the reality is only 4% of all media in the U.S. is Black-owned. Moreover, experts say that biased practices from advertisers make it harder for Black-owned media companies to be profitable. NPR's Eric Deggans talks to Byron Allen, about his ambitions to grow his media empire, hold advertisers to account, and control the narrative of how Black people are represented in media. In participating regions, you'll also hear a local news segment to help you make sense of what's going on in your community. Email us at considerthis@npr.org.