A Perfect Partnership: How Leila and Alex Hormozi Scaled Gym Launch from Zero to $50 Million in 20 Months

#197: What does it take to go from zero to 850% growth in less than two years? A lot of hard work! But that's not all. You have to be willing to move forward through failure until you find the right business model, the proper systems and processes, and most importantly, the perfect business partner. Today's episode features power couple Leila and Alex Hormozi of Gym Launch, a multi-million-dollar business with over 100 full-time employees. While Alex is the brainchild of flooding gyms with new members and systematically increasing revenue, Leila is an operational wizard. Together they have built a business that has revolutionized an industry and given hope and freedom to thousands of local small business owners. There's a lot you can learn from their story. So listen up. This is an episode you don't want to miss! 

Top 3 Things You'll Learn: 

1. How visualizing the worst-case scenario can push you to take action
2. Failure is not your enemy
3. The best way to learn something is to work with mentors

About Our Guests:

Alex and Leila are co-owners of Gym Launch and a few other businesses. 

After selling his chain of 6 gyms in 2016, Alex set out to help as many fellow gym owners as possible. Alex had figured out what most highly profitable businesses know; you need processes and systems. Everything from generating leads to retaining members needs to be distilled into a system that any staff member can replicate. Alex wrote Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. 

Gym Launch took the industry by storm. Since its inception in 2016, Gym Launch has experienced exponential growth - An 850% jump in 2017 and another 525% boom in 2018. Now Gym Launch is a $30 million a year business with over 100 full-time employees.

The clients of Gym Launch have grossed $1 Billion in sales using the processes and systems Alex teaches. Even more impressive, the average revenue for a client of Gym Launch has reached an astounding $594k with 40+ new 7-figure gyms.

The continued success of Gym Launch has put the couple in a position to give back to local communities by contributing $200,000 thus far and pledging an additional $2.7 million to After School All Stars.

Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.



This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.

The hosts may have a financial interest in the programs or services mentioned in this episode.

Connect with Leila and Alex:

• The Game Podcast: https://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112
• Website: https://gymlaunch.com/