The Art of Compassionate Business with Dr Bruno Cignacco (MDE367)

Dr Bruno Cignacco is an international business consultant, speaker and business coach. For over 20 years he has advised and trained hundreds of companies on International Trade activities and International Marketing. He is also a Principal Lecturer in Marketing and has published several books on business as well as one on Ho'oponopono, an ancient technique used to solve problems and difficulties. His latest book, published in April 2019, is called :"The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise." In this conversation, we discuss his body of work, why and how leaders need to a human-centred approach to building your business, what does it mean to have a compassionate business, how to stimulate creativity and innovation in today's environment.

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