“No one’s talking about how more brands should be having more fun on social media.”

Shana Bull is a best-selling children's book author, freelance writer, and digital marketing educator based in the Bay Area. She is passionate about low-alcohol wines, elaborate cheese boards, and traveling on food adventures with her husband and redheaded son (the co-author of their children’s book - Randall the Blue Spider Goes Surfing).

With over 12 years of social media marketing under her belt, she had a lot to share on the pod!

In this episode we talk about Shana’s writing process, how she created her first children’s book, the importance of finding a mentor, how to get into creating Instagram Reels and TikTok videos, why you need to outsource the tasks you don’t want to do, and more!

You can connect with Shana on Instagram, Twitter, or at http://shanabull.com.