Disruptors Caffeine Cast: How to Sell on Social Media [Business, mindset, entrepreneur, disruptors]
If you want to get to make a killing on social media, leverage free online platforms for more reach and gain a massive online audience to grow your business, this is the episode for you. But if you’re looking to achieve these kinds of results you to need to know how to play the game. Discover the do’s and don’ts for making a lot more money on social media, the simple rule for creating great content and the secret behind identifying your perfect niche and your ideal clients. Tune in today with your host, Rob to find out more.
KEY TAKEAWAYS
The Do’s of Social Media Selling
- Identify your niche and your ideal client before selling. Ensure you know exactly what your target demographic is. To find your niche all you need to do is find your the top 20% of your clients. These are the ones that buy the most, require the least customer service and refer new business. Figure out how you acquired them, what marketing is needed to engage with them and scale-up.
- Make sure you have accounts on every social media platform and you’re populating them with content regularly. Ensure it’s clear on all your profiles what you do and who you are.
- Join all of the niche related Facebook groups and also start your own. Get known and get seen.
- Before anything gives lots of value first. ‘Jab, jab, jab, right hook’ work out a ratio for your value content to sales posts and always engage in the comments, post on others posts and you will become known in your niche. Continue to do this and you will see the compounding effects of content marketing.
- Follow the 80/10/5/5 rule: 80% of the time your content needs to be on brand and focused on your niche. 10% of the time make it personal and cover what you’re doing. 5% of the time focus on newsjacking and building engagement to increase reach and comment on topical news. 5% of the time is selling, however it can be more profitable to sell to clients away from social platforms where they are more captive and you can get them in a sales verticle.
- Make sure you leverage all of the free social media out there including podcasts and know when you’re building your profiles and when to cash in on the platform”
- Focus on collaborations and joint-ventures. In the beginning, these may not be a 50/50 split as you grow but this will help you reach and help to grow your business and increase your following.
- Be persistent, consistent and patient. If you want to get the results that social media can bring you to need to play the game.
The Don’ts of Social Media Selling
- Join a load’s open group Facebook groups and start spamming them for sales with pre-written sales copy and simply ‘copy & paste’ this method across multiple communities.
- Don’t go into a group and try to scrape the group for customers and clients and attempt to get them into your own private community or off Facebook and over to your opt-in page.
- Don’t direct sell on social media, it doesn’t work that well and doesn’t work for every business.
BEST MOMENTS
“If you don’t know your niche yet, do some market research. This can be done by polling open Facebook groups and engaging with different audiences to find your ideal client but make sure you don’t sell to them.”
“If you’re directing your clients away from Facebook you’ll get less reach as Facebook wants the content to stay native. But after a while, you’ll build up extra reach through Facebook’s algorithms and more awareness and then you can make your sales offer.”
“For selling on social media it’s good to have a ‘lead magnet’ that entices them away from Facebook and into your database which is a more sales-driven eco-system. This could be a webinar or free content. This technique can also be done with a ‘product magnet’ for example a paid-for book, digital course or USB.”
“Social media is like a forest you need to know when to cash in on the fruits of the forest but if you do it too early you’ll end up cutting all of the trees down”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979