Agents of Nonprofit Expert Email Marketing Tips for Nonprofits with Katelyn Baughan
Jan 27, 2025
38:29
In this episode of Agents of Nonprofit, I welcome Katelyn Baughan, founder of KB Digital, to explore the untapped potential of email marketing for nonprofits. Katelyn shares her journey from the tech world to nonprofit marketing and dives deep into strategies that drive engagement, retain donors, and boost fundraising success.
Topics We Cover:
- Katelyn's journey from tech to nonprofit marketing and her passion for email communication
- Why email marketing outperforms other channels with a 36:1 ROI for nonprofits
- How A/B testing can improve engagement and reveal audience preferences
- Key email metrics to track: click-through rates, reply rates, and conversion rates
- The importance of maintaining a clean email list to optimize engagement and performance
- Strategies for balancing value-driven content with direct fundraising asks (the 80/20 rule)
- How segmentation and targeted newsletters can boost engagement with specific audience groups
- Tips for creating effective fundraising emails during critical periods like year-end campaigns
To Learn More and Connect with Katelyn:
KatelynBaughan.com
Katelyn Baughan on LinkedIn