Our guest today is Erich Detert, senior performance marketing manager at InnoGames. 

Copy is often overlooked because of the great focus on visual creatives, and therefore becomes a missed opportunity for marketers to connect with and persuade potential users. In our conversation today, Erich underlines the critical importance of ad copy in performance marketing, and shares his observations of how his experiments have impacted key metrics and lead to more qualified users and stronger ROAS.

KEY HIGHLIGHTS

🧪 What inspired Erich to start testing ad copy.

🔮 What sort of results you can expect from each type of ad copy.

🖱️ Why more clicky or sensational copy may not always be the best performer.

✨ Why high quality, representative ad copy can be even more important with iOS 14.

📏 How length makes a difference to performance of ad copy.

🌱 What early stage startups should do with ad copy tests.

🎥  How important ad copy is for video as compared to display or image ads.

🎞️ How important video thumbnails are in driving performance.

📱 What channels the ad copy matters in.


Check out the show notes here: https://mobileuseracquisitionshow.com/episode/why-ad-copy-is-critical-for-mobile-ua-campaigns-with-erich-detert-senior-performance-marketing-manager-at-innogames

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