CFO Weekly

Bridging Finance and Operations with Luigi Testa

Feb 6, 2024
Luigi Testa, CFO at LinkSquares and 2023 CFO of the Year honoree, shares insights on integrating finance into business operations for better outcomes. He emphasizes the importance of storytelling in finance communication and building strong team relationships. Discussing AI's impact, Luigi explains how it can streamline processes while stressing the need for a balance between growth and efficiency. He also highlights the value of data in decision-making and the role of finance as a crucial support for all company functions.
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ADVICE

Scale Finance By Hiring For Leverage

  • Hire people smarter than you and give them space to scale so finance creates leverage across the company.
  • Build teams that compound leverage as the business grows to avoid being outpaced by growth.
INSIGHT

Finance As The Business's GPS

  • Finance should act as the business's eyes and ears, providing visibility and optimizing investment across functions.
  • Treat finance as a service provider that informs decisions for sales, marketing, and product.
ADVICE

Build Metrics And Clean Processes Early

  • Shift to metrics-driven forecasting and make forecasting rigorous to move from gut decisions to data-informed choices.
  • Invest early in a few robust systems and keep books clean to scale and look professional during fundraising.
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