Introducing PLG when you are doing sales | Ben Williams

In the fourth episode of the Growth Machines podcast, I sit down with Ben Williams, a product and growth executive with over 20 years of experience at companies like Snyk and Cloudbees, and the author of The Product-Led Geek. We talk about how to combine Product-Led Growth (PLG) with sales strategies to drive company growth. Ben shares insights from his experiences, including his time at Snyk, on how companies can blend PLG with traditional sales methods. He highlights common challenges ...