12 - Understanding the Power of Neuromarketing in Product Design with RemotelyMe's Bill Reed

Your host, Thomas Watkins, talks with the Board Director of RemotelyMe, Bill Reed. Bill broke down marketing into three distinct areas: demand generation, product marketing, and strategic marketing. Demand generation encompasses social media, advertising, email marketing, and SEO, all aimed at creating awareness and attention. Product marketing, on the other hand, focuses on understanding market needs, and competition, and ensuring the right messaging. Strategic marketing, often at the executive level, involves long-term planning and direction for the company.

For a product to achieve success, it's crucial for marketing to play an integral role in its development. Bill emphasized the importance of product marketers being in sync with the product management team. This collaboration ensures that the company's offerings are aligned with customer feedback and market trends. Creating a messaging guide is a pivotal step in this process, as it ensures consistent and effective communication of the product's value proposition.

Learn more about Bill's work HERE.

Connect with Bill on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Thomas's work at 3Leaf HERE.