DataFramed

#168 Causal AI in Business with Paul Hünermund, Assistant Professor, Copenhagen Business School

5 snips
Dec 18, 2023
Paul Hünermund, Assistant Professor at Copenhagen Business School, dives into the transformative world of causal AI in business. He explains how this technology surpasses traditional methods by focusing on cause and effect, which helps in tackling issues like gender pay disparities. The conversation highlights the significance of domain knowledge for effective causal inference, the crucial role of managers in implementing these strategies, and practical applications that can enhance decision-making across industries. Get ready to explore the future of AI-driven business strategies!
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INSIGHT

Causal AI Defined

  • Causal AI is a framework that enables causal reasoning, differentiating it from traditional AI.
  • It helps understand the "why" behind decisions, unlike correlational AI.
ANECDOTE

Vaccine Rollout Example

  • COVID vaccine rollout exemplified the use of causal AI.
  • While trials showed overall effectiveness, causal AI helped determine which age groups to prioritize.
ANECDOTE

Business Use Cases

  • Booking.com uses causal AI for optimizing A/B testing.
  • Other companies like Spotify, Netflix, Zalando, and McKinsey also utilize it.
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