Structured Thinking for Unstructured Data: A Conversation with Founder Kirk Marple

In this episode of Product by Design, Kyle is joined by Kirk Marple, founder and CEO of Graphlit, to explore the world of unstructured data and how it’s transforming with the rise of LLMs and AI-native tools. Kirk shares his journey from working at Microsoft and General Motors to building Graphlit—a platform designed to make unstructured data as usable as structured data.

We dive into:

• The difference between structured and unstructured data
• Real-world use cases across industries like healthcare, real estate, and construction
• Building long-term knowledge graphs and their role in enabling better search and RAG applications
• Lessons learned from starting a developer-focused platform
• Balancing horizontal scale with vertical specificity
• The importance of product vision, scalability, and listening to customers
• How AI is reshaping engineering and product development from the ground up

Whether you're a founder, developer, product manager, or just curious about the future of AI-powered data platforms, this episode is packed with insights you won’t want to miss.

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Kirk Marple
Graphlit

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