Brain for Business Series 2, Episode 16 - How Social Media Supercharges Conspiracy Theories, with Professor Henrich Greve, INSEAD
Apr 19, 2023
32:25
Whether we like it or not (or recognise it or not!) in recent years we have all been subjected to various conspiracy theories. Whether it is claims that COVID-19 was developed in a lab and released on purpose, or assertions that the world is run by some kind of “Deep State” shadow government, erroneous conspiracy theories have had a significant and dangerous impact. This has been made all the worse by social media which has allowed conspiracy theories to grow and multiply almost exponentially.To explore this further I am delighted to be joined on the Brain for Business podcast by Professor Henrich Greve. Henrich Greve is the Rudolf and Valeria Maag Chaired Professor of Entrepreneurship at INSEAD. Henrich’s research interest is strategic change in organizations, mostly from a learning perspective, and includes examining how networks of organizations change, how organizations and communities are related, and how innovations are made and spread. Henrich has published over 80 articles in journals including Administrative Science Quarterly, Academy of Management Journal, Strategic Management Journal, American Journal of Sociology, American Sociological Review, and Management Science.More recently, in an article published in American Sociological Review with co-authors Hayagreeva Rao, Paul Vicinanza and Echo Yan Zhou, Henrich examined Online Conspiracy Groups: Micro-Bloggers, Bots, and Coronavirus Conspiracy Talk on Twitter.Henrich’s blog and general reflections are available here: https://www.organizationalmusings.com/Some general thoughts from Henrich on how conspiracy talk helps people make sense of the world are available here: https://knowledge.insead.edu/strategy/how-conspiracy-talk-helps-people-make-sense-worldThe article from American Sociological Review discussed in the podcast can be accessed here: https://journals.sagepub.com/doi/abs/10.1177/00031224221125937?journalCode=asra
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