When's the last time you heard no? Great negotiators will generally be upset when the first offer is expected because it means they could have asked for more. But most attorneys (often times great negotiators themselves) will do everything possible to avoid hearing "no" in their marketing because it's what we're hard wired to do. Here is a quick mindset that can get the mental "monkey" off your back and get you into a place where you're billing more money to more clients.

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