97. Agency Evolution: How This Agency Owner Grew His Team + Agency Over The Years

We all want to know the "secret to agency success", but seeing the grind is equally as important.

Introducing Bryan Starck from 100 Celsius.

A year ago he hired a Client Account Manager from DOT & Co. to help with his growing agency. What we didn't realize was how crucial this role was to his agency's success!

In this episode, you'll learn:

1. Their new "north star" benchmark at 100 Celsius when we approach decisions re: clients = "How can we help our clients love their business more?"

2. The #1 reason clients stay with you (or leave). Communication is actually much more important to retention than results in Byran's opinion.

3. Similarities between how to surprise and delight clients happy with special moments & how to surprise and delight B2C customers via channels like email & SMS. This is part of our methodology for CRM marketing called "Dynamic Moments".

We know you'll love this episode!

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[ABOUT THIS PODCAST]

Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.

Cheers, to happy clients!