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The TLS Podcast
Autumn Leaves
Sep 20, 2024
Ann Manov, a literary critic known for her insights into contemporary fiction, shares her thoughts on Sally Rooney’s latest work. Rachel Kushner, an acclaimed author, joins the conversation to discuss her novel 'Creation Lake,' highlighting its complex female protagonist and moral ambiguity. The dialogue delves into the philosophical themes woven into these narratives, particularly justice and cultural critique. Listeners are encouraged to embrace their own literary opinions amid the buzz surrounding new releases.
55:20
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Quick takeaways
- The podcast underscores the importance of understanding Return on Ad Spend (ROAS) for optimizing advertising effectiveness in B2B marketing.
- It highlights the systemic gaps in women's mental health care, advocating for a compassionate approach to improve support for underserved populations.
Deep dives
Return on Ad Spend and Marketing Insights
The podcast emphasizes the significance of Return on Ad Spend (ROAS) in B2B marketing, as highlighted by a personal anecdote about a father who passionately explains this metric during a career day at school. Understanding ROAS is crucial for businesses seeking to evaluate the effectiveness of their advertising campaigns and make informed decisions on future marketing investments. By calculating the revenue generated for every dollar spent on advertising, marketers can optimize their strategies to maximize returns. The mention of platforms like LinkedIn indicates the modern tools available for marketers to claim advertising credits and improve performance.
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Discover
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