Differentiating Strategy from Tactics in Digital Campaigns with Garima Verma

“I've always believed in the power of storytelling and storytelling as a means for kind of creating understanding across difference."

Garima Verma is a strategist and storyteller who bridges the worlds of culture, politics, media and social change.

With over 10 years of experience spanning entertainment, political campaigns, and impact organizations, she specializes in transforming visionary ideas into actionable strategies, impactful programming and compelling narratives on-and-offline.

She’s worked across entertainment and politics—leading digital campaigns for Mission: Impossible – Fallout, black-ish, and The Oscars, as well as for Stacey Abrams’ 2022 gubernatorial run, Dr. Jill Biden’s FLOTUS office, and the Biden-Harris 2020 campaign.

Today, she partners with mission-driven leaders and organizations—from the DCCC to GoFundMe—to help them be more strategic online and maximize their impact in the digital age.

Her and I connected to talk about the importance of differentiating between digital strategy and digital tactics, setting appropriate KPIs, what DC can learn from Hollywood, how Zohran's campaign helped digital strategists everywhere and so much more.

Find links, transcript and more at HelloMergeTag.com.