The Agency Accelerator The Four Key Factors Affecting Your Agency's Profits
In this episode of the Agency Accelerator Podcast, host Rob Da Costa delves into the topic of profitability. He provides advice on ideal profit margins and four key areas that can impact the bottom line: undercharging, over-servicing, not using time efficiently, and high client turnover.
[00:32] Introduction
[01:13[ Overview of the episode: Rob talks about the focus on profitability in this episode
[03:21] Ideal profit margins: Rob discusses gross profit and net profit targets for agencies
[06:10] Impact of undercharging: Rob talks about charging a fair price and understanding client outcomes
[08:25] Impact of over-servicing: Rob advises against giving away too much for free
[09:55] Impact of high client turnover: Rob stresses the importance of retaining clients
[11:39] Impact of not using time efficiently: Rob discusses how to create more efficient processes
[16:05] Recap and invitation: Rob summarizes the key points of the episode and invites listeners to join Agency Accelerator Live
Quotes
"Focus your pricing based on the value that the client will receive not the time it will take!" Rob Da Costa
"If you're not making enough money, four on four areas - undercharging, over-servicing, poor time management and high client turnover." Rob Da Costa
"The more value you can add, the more you can differentiate yourself in the marketplace and the more you can move away from just being a commodity based on price." Rob Da Costa
Useful links